Loaf first approached us in 2009 to update and upgrade their
previous website for the company then known as 'The Sleep Room'. We
spent a lot of time with Charlie learning about his business as
well as solving the big issues; full CMS, seamless one page
checkout and structured site for SEO we improved the purchasing
process and told more of the brand story.
As the product range extended to other rooms in the house a name
change was natural. Being mindful of existing customers of The
Sleep Room we used a variety of communications to ease the
transition while the site structure adapted easily to increase in
categories and products.
As a result of increasing their product range and quadrupling
the fabric options, Loaf needed a quick and easy way to upload
hundreds of products in thousands of colour ways. We created an
image app which allowed them to bulk upload the images then
automatically assigned them to the correct product.
In addition to these site improvements D3R also optimised
campaign structure and took control of the patchwork of systems
creating one seamless system for everyone; uncomplicating the
experience for sales, purchasing and delivery teams whilst leaving
the customer experience untouched.